Logo

Primary Logo

• Icon

  • Magnifying glass shape, symbolizing research and scrutiny
  • Stylized document or paper icons inside the magnifying glass
  • Combination suggests a focus on scientific publications and research

• Text

  • “TOP” in large, bold, blue letters, emphasizing excellence
  • “2%” in gray, indicating a select, elite group
  • “SCIENTISTS” in blue, matching “TOP”, highlighting the focus on scientific professionals

• Tagline

  • “LEADING MINDS IN SCIENCE” in smaller, gray text
  • Positioned below the main text, further explaining the concept

• Color scheme

  • Blue: Used for key words, associated with trust, intelligence, and professionalism
    HEX: #3777bc
  • Gray: Used for secondary elements, conveying neutrality and seriousness
    HEX: #5f6266

• Design elements

  • Clean, modern font choices
  • Simple geometric shapes in the icon
  • Balanced composition with the icon above the text

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